A West Cumbrian charity has unveiled its new branding after a year of celebrations for its 30th anniversary.

Hospice At Home West Cumbria has launched its new logo, which replaces the one used in 2017 to mark the 30-year milestone.

Deana Grills, of the charity, said: "Over the years so much effort has been put into ensuring Hospice at Home West Cumbria moves with the times, but remains uniquely relevant to local people's lives. Staff felt it was the right time for our brand to catch up and reflect the kind of complex care we provide today.

"The rebrand will impact our logo, tone of voice, key messages, colour pallet and photography, all of which are vitally important in helping to better engage with our community, from medical professionals to patients and our volunteers."

The logo, a sunflower with a house at its centre, also includes the slogan: "Enhancing life, excelling in care."

Deana added: "I hope people will like our new look. There are many strands to what we do and we support hundreds of people each year, often at the most difficult time; but Hospice is a place full of colour and life, providing excellence in palliative and end of life care across West Cumbria."