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Saturday, 04 July 2015

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‘Poor signs’ hit half-term trade in Cockermouth

Badly worded signs have deterred people from visiting Cockermouth during what should have been one of their busiest weeks of the year so far, traders have said.

Work on the second phase of the £1.7 million town centre improvement scheme started last week, closing Main Street between Station Street and Cocker Bridge.

Jonty Chippendale, vice chairman of the town’s chamber of trade, said: “Having promised they would consult with us, just before half-term the county council stuck up, at Oakhurst roundabout and Dubwath junction, big signs saying ‘Main Street closed’.

“The impression they give is that Cockermouth is closed, which has really badly damaged us for half-term.

“Most of the traders are incensed. The signs don’t reflect the situation, they are badly written and give the wrong impression.”

It took a further eight days for smaller signs to go up saying businesses were open.

Following complaints, new signs are due to replace the existing ones today, according to county councillor Keith Little, cabinet member for highways.

He said: “I understand their concerns and do empathise. As a highway authority there are statutory requirements which our traffic management team have to comply with.”

He said it was important that heavy vehicles were aware they could not go through the town, and warned of the dangers of too many signs which can lead to drivers not absorbing all the information.

The new, single signs will state that Main Street is closed to through traffic but businesses are open as usual.

Cockermouth Chamber of Trade is funding the purchase of a number of banners to go up in various places, which will say: “Visit Cockermouth – eat, drink, shop and explore”.

Have your say

No one takes any notice of signs anyway.

Just look at all the people going through the no entry signs in Market Place, and then turning right up Kirkgate.

Posted by A Cockermouth resident on 8 June 2014 at 16:26

Yet another sign that CCC is unfit for purpose. Needless expenditure on new signs, why can they not get it right first time? CCC are supposed to have so much experience in this area! As for Mr Little quoting statutory requirements (laws) well that takes the biscuit, the law and the on street parking saga a prime example.

Posted by Edd on 7 June 2014 at 10:51

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