Last updated 19:45, Thursday, 10 July 2008

WEST Cumbria’s world rally driver Matthew Wilson has signed on with a major sponsor of motorsport, Airwaves.

AIRWAVES: Matthew Wilson (right) with (from left) Katie Clements, Shane Byrne and Leon Camier

He joins the Airwaves Pro line-up which includes Shane Byrne and Leon Camier, who ride for Airwaves Ducatic in Biritish Superbikes.

Also in the Pro line up is Katie Clements, team principal of the A1 Team GBR car racing outfit.

All three motorsport sponsorships will form a new look Airwaves Pro campaign which aims to inspire people to fulfil their dreams. Its slogan is KICK UP A GEAR.

Airwaves, part of the Wrigley’s chewing gum brand, has been the title sponsors of the Airwaves Ducati British Superbike team since 2005, providing a high level association with the world's premier national bike championship.

Former MotoGP rider Byrne leads British Superbikes by 97 points and team-mate Camier is in third overall.

Clements led A1 Team GBR to a third place finish last season, with A1 Team GBR also the first A1GP to win on home soil.

Toby Baker, Wrigley Marketing Director, said: "Airwaves is delighted to welcome Shane, Leon, Matthew and Katie as Airwaves Pros.

“Motorsport is of a high interest to many of our consumers and has close brand values, so fits perfectly with our KICK UP A GEAR brand vision.

“It's also a diverse sport and we feel we have a great mix of Pros that will engage and excite our consumers.

“The Airwaves Pro campaign will be supported with high profile media partnerships and PR activity, to showcase the Airwaves Pros and also provide numerous enablement opportunities for consumers to live their dream.”