CUMBRIANS are being urged to take part in a social media campaign which aims to encourage reporting of sexual offences and keep people safe.

Cumbria Police launched the week-long initiative today and is asking members of the public to take part in a poll, indicating their concerns regarding sexual violence and sexual abuse. This will help officers understand what areas they would like more information on.

The constabulary has seen a 39 per cent increase in reported sexual violence and abuse in 12 months.

Although reports of crime have increased in the county, police say this due to an improved victim focus on the recording of crime and the confidence of victims to come forward, including with historic offences.

Cumbria’s Police and Crime Commissioner Peter McCall said: “This is a really important campaign, especially so this time of year when sadly, experience tells us that there is a greater chance that someone will become a victim of sexual violence.

“That said, what we aim to achieve through this campaign is to ensure people have the confidence to report incidents, and let them know where they can get help.

“When people receive the right type of support at the point of need, they are more likely to take positive steps to recovery.”

The campaign will provide information, practical advice, guidance and signposting for victims - to organisations including The Bridgeway, SafetyNet and Brathay Trust.

It will also send a clear message to potential offenders on what is acceptable, asking them to think about the harm they are doing, as well as highlighting services available to those who feel they are at risk of offending such as Stop it now! and the Samaritans.

Daily topics throughout the week will look at consent, sexting, personal safety and safer dating, and supporting victims.

Detective Superintendent Vicki Ellis said: “We will not tolerate sexual abuse and offenders will be brought to justice. Even though some areas of sexual violence are under-reported, every year we see more and more people having the confidence to pick up the phone and report abusive incidents.

“I would like to reassure victims that all reports are taken seriously, dealt with sensitively and professionally and specialist support will be provided.”