The family of a man who died in a collision on the A66 have paid tribute to him, saying he was someone you could “never fail to love”.

Keith Moore, 42, of West Cumbria, died in the crash near Keswick on Good Friday.

In a statement, his family said: “Keith, who many people knew as Big Bear, partner to Michelle and dad to Jack, Ellie and Danielle, was cheeky and funny and someone who liked to play jokes on people.

“He was really loveable and you could never fail to love him.

“He always put everyone before himself and was a real role model to others.

“He liked fishing and hunting and loved the outdoors.

“He also loved his job and loved being with the lads.”

A crowdfunding appeal was launched on Saturday to raise money towards Mr Moore's funeral.

More than £3,000 has so far been donated to the fund.

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