High street retailer Next has upped its profit expectations for the year after it shifted more full-price stock than expected.

Shares in the company jumped 7.5 per cent in early trading on Wednesday after it said group profit before tax was now forecast to come in at £725 million, up from £715m.

If achieved, the figure will mark profit growth of 0.3 per cent for the brand – which has stores in Kendal, Barrow, Carlisle and Workington – versus a previously expected decline of 1.1 per cent.

The upgrade comes on the back of an update for the 26 weeks to July 27, which showed full price sales were up 4.3 per cent on last year, outstripping expectations.

The group estimated that full-price sales for the whole year will grow 3.6 per cent, rather than 1.7 per cent as previously guided.

Next said it went into its end-of-season sale in July with 1 per cent less surplus stock than last year.

Although sales in shops were down 3.9 per cent in the first half, the rate of decline was slower than last year and online growth continued to be in the double-digits at 11.9 per cent.

The market responded positively to the news, with analysts at Shore Capital commenting: "Next remains a well-managed company with tight stock and cost controls.

"These are good results despite relatively tough comparatives and there are few retailers with upwards momentum in guidance, despite the uncertain outlook in terms of consumer sentiment."

The positive outlook comes as the retail sector continues to struggle.

High street names including Debenhams and Marks and Spencer have warned of more store closures, which may have an impact in Cumbria.

This week Sports Direct boss Mike Ashley told investors he may be forced to shut down more House of Fraser stores after the department store chain was hit with a huge tax bill from the Belgian authorities.

The admission casts fresh doubt over the future of its Carlisle store, which Mr Ashley saved from closure after buying House of Fraser in a pre-pack administration deal totalling £90m.