A new campaign is preparing to promote the careers open to young people in Cumbria.

Cumbria Local Enterprise Partnership’s Our Future campaign is designed to highlight young people who are establishing their careers in the county at the same time as showcasing the opportunities available.

The campaign will appear both online and through more traditional routes, including a Stagecoach bus campaign.

The LEP is also running a sister campaign, named Your Future, which is designed to attract more people to come and live, work and invest in the county.

LEP chief executive Jo Lappin said it was important to encourage young people to look closer to home when it comes to their further and higher education and career choices.

She said: “This campaign is aimed at our young people, aged from 14 to 25.

"They’re our most valuable assets and we want them to know that they are appreciated and that there are excellent career options in Cumbria.

"This campaign will give greater visibility to that excellent work and provide our young people with real role models that work in our key sectors.

“Many young people are only aware of the careers available close to home, yet Cumbria’s economy has a huge number of options and we need to make sure that we showcase these.”

Jo will launch the campaign on Wednesday at a special event at the LEP offices at Redhills, near Penrith. It is being organised to celebrate the first year of the Cumbria Careers Hub, which was launched in January 2019.

It is managed, supported and part-funded by the LEP along with the Careers and Enterprise Company.