The Lake District has contributed to an enormous boom in the North West economy.

Hospitality and leisure expected to contribute an additional £465m to the North West economy this year following sharp rebound- boosted by a rise in staycations and people staying in this country after lockdown.

The Lake District was named as one of the UK's most popular area's for this new staycation economy.

Mike Saul, Head of Hospitality and Leisure at Barclays Corporate Banking, commented:

“After a very difficult period for the hospitality sector, it is great to see how well the sector has bounced back. Our findings show an industry brimming with confidence and buoyed by surging revenues.

“However, it is also an industry that is undergoing a substantial amount of change – from the customers it serves to the products it sells. We have uncovered strong evidence that, particularly for younger customers, operators will need to place increased focus on healthy, sustainable and safe product ranges and to maintain investment in data and technology. Whilst the industry is navigating some short-term challenges around supply chains and labour shortages, operators that prioritise these areas will be an incredibly strong position for the long-term.”