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Holly Willoughby fans are obsessed with her third look of the week as the presenter embraces the Autumn season.

The recently published author stunned ITV viewers in her most recent outfit as she welcomed the audience alongside her co-host, Phillip Schofield.

Holly has recently made a name for herself as the queen of affordable and effortless fashion and has even become a regular feature here on The Argus.

We think that Brighton Argus readers love her timeless and cheerful style because they can actually picture themselves in the clothes Holly wears.

And the Dancing On Ice presenter has been spoiling us this week with a range of looks that we can't wait to recreate from her faux leather trousers on Monday to yesterday's pink ensemble.

Today is no exception either with Holly sharing this look with fans on Instagram before going on air this morning.

Normally Holly teases what the programme will have in store in her Instagram posts.

Yesterday, she told fans that Schitt's Creek star and creator Dan Levy would be joining the duo on the This Morning sofa.

But Holly kept today's lineup under wraps and we can't wait to tune to find out. 

Fans couldn't contain their excitement for today's show or Holly's outfit either.

One user commented: "Fabulous look Holly - brightens up anyone's day", paired with a red heart.

While another fan wrote:"This dress is so pretty!"

How to buy Holly Willoughby's outfit

For Holly Willoughby's third look of the week, the presenter has opted for a pretty floral dress. 

Holly often wears florals and this piece is very on-brand for the sophisticated style that we know and love her for.

Today's dress is from Nobody's Child which is a favourite that the presenter often shops at.

The Vanessa mini dress is available in three colours and can be yours for just £42!

While we think that Holly's dress is a worthwhile investment, we think we can do you one better. 

This similar high neck floral print from New Look has the same style, shape and bright and eye-catching style that Holly's dress does. 

But you could add it to your wardrobe for a fraction of the price for just £25.99!

This Morning continues every weekday morning at 10am on ITV.