People are being urged to shop local as part of a national campaign.

The Government has launched Shop Local Week, which runs until next Monday.

Cumbria Local Enterprise Partnership is urging businesses and shoppers to get involved.

Jo Lappin, chief executive of the LEP, said: "Our businesses have worked really hard to make sure that it is safe for customers to return and they very much look forward to welcoming customers back.

“After months of closure, it’s really important that we do everything we can to support our businesses and ‘restart, reboot and rethink’ our economy.

“In order for our economy to recover we need to see a return to a new normality and that includes returning to shops, restaurants, sports facilities and visitor attractions, which is what ‘think local’ and ‘shop local’ is about.

"This will help protect our businesses and jobs.

“Cumbria has a fantastic retail sector, with a host of excellent businesses that are really looking forward to seeing people back.

"Now is the time to get behind our retailers and help them get back on their feet.”

Businesses, customers and other organisations can search for the Government’s Shop Local Toolkit online, which details ways in which people can support the week long campaign.

The LEP is also asking those that post on social media as part of the #ShopLocal week to include the hashtag #ThinkCumbria, which will support its wider ‘Think Local’ campaign and enable it to like and share posts in Cumbria.